HELLOFRESH X MARVEL: GOTG3 | ART DIRECTION
HelloFresh partnered with Marvel’s Guardians of the Galaxy III to bring the on-screen galactic snacks to life. Fans of GOTG were able to make Zarg Nuts and Milky Fizzes at home plus a collection of recipes based on the lead Guardian characters. We created an OTT spot advertising our new snacks where one bite will transport you to the Guardians galaxy world! (our spot featured alien prosthetics used on the GOTG set)
I led the overall visual direction for the 360 campaign, including the concept and art direction for our OTT spot, which won a Digiday Award for Best Product Launch Campaign and was a Shorty Award Finalist for Brand Partnership.
